{"id":3081,"date":"2023-08-04T16:12:13","date_gmt":"2023-08-04T19:12:13","guid":{"rendered":"https:\/\/emprad.org.br\/2024\/?page_id=3081"},"modified":"2024-03-05T16:15:39","modified_gmt":"2024-03-05T19:15:39","slug":"marketing","status":"publish","type":"page","link":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3081\" class=\"elementor elementor-3081\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c2015f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c2015f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8239a0\" data-id=\"b8239a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-585be53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"585be53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-013ff7c\" data-id=\"013ff7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12a4229 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"12a4229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Ricardo-Zagalo-Camargo-r2ny57phfx3owl38wudpbo76zygmqnxfj4jnn41t4i.png\" title=\"Ricardo Zagalo Camargo\" alt=\"Ricardo Zagalo Camargo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa9b9bd\" data-id=\"fa9b9bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7b07cb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b7b07cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Coordenador<\/strong><\/p><p><strong>Prof. Dr. Ricardo Zagalo Camargo<\/strong><\/p><p><a href=\"http:\/\/lattes.cnpq.br\/8861940416891481\">Lattes<\/a><\/p><p><em>ESPM<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-84fb4d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84fb4d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7252168\" data-id=\"7252168\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6f2068 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b6f2068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Flavia-Luzia-Oliveira-da-Cunha-r2ny56rn8na1gsn9x55yqf1qzsqy51sjja1pwf6mp4.png\" title=\"_Flavia Luzia Oliveira da Cunha\" alt=\"_Flavia Luzia Oliveira da Cunha\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a99b59\" data-id=\"0a99b59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe8f04 elementor-widget elementor-widget-text-editor\" data-id=\"9fe8f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Coordenadora<\/strong><\/p><p><strong>Profa. Dra. Flavia Luzia Oliveira da Cunha Galindo<\/strong><\/p><p><a href=\"http:\/\/lattes.cnpq.br\/6473625072239932\">Lattes<\/a><\/p><p><em>UFRRJ<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f09ac elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f5f09ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 120 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpolygon points=&#039;0,14.4 0,21 11.5,12.4 21.3,20 30.4,11.1 40.3,20 51,12.4 60.6,20 69.6,11.1 79.3,20 90.1,12.4 99.6,20 109.7,11.1 120,21 120,14.4 109.7,5 99.6,13 90.1,5 79.3,14.5 71,5.7 60.6,12.4 51,5 40.3,14.5 31.1,5 21.3,13 11.5,5 \t&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b2a9d elementor-widget elementor-widget-heading\" data-id=\"83b2a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Temas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e0fa2 elementor-widget elementor-widget-accordion\" data-id=\"65e0fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1061\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1061\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Comportamento do Consumidor<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1061\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1061\"><div style=\"display: flex;\">\n<div style=\"flex-direction: column;\"><img decoding=\"async\" style=\"margin: 0 15px; width: 100px;\" src=\"http:\/\/servicosweb.cnpq.br\/wspessoa\/servletrecuperafoto?tipo=1&#038;id=K4235473T3\" \/><\/div>\n<div style=\"flex-direction: column; margin: 0 25px;\">\n<div style=\"flex-direction: column;\"><strong>Prof. Dr. Ricardo Limongi Fran\u00e7a Coelho<\/strong><\/div>\n<div style=\"flex-direction: column;\"><a href=\"http:\/\/lattes.cnpq.br\/9466882455242939\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/div>\n<div style=\"flex-direction: column;\">\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-8\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n\n<em>Programa de P\u00f3s Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o e MBA em Marketing Estrat\u00e9gico da UFG<\/em>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex;\">\n<div style=\"flex-direction: column;\"><img decoding=\"async\" style=\"margin: 0 15px; width: 100px;\" src=\"https:\/\/files.cercomp.ufg.br\/weby\/up\/1254\/o\/ig_%286%29-1.PNG\" \/><\/div>\n<div style=\"flex-direction: column; margin: 0 30px;\">\n<div style=\"flex-direction: column;\"><strong>Profa. Dra. Renata Andreoni Barboza<\/strong><\/div>\n<div style=\"flex-direction: column;\"><a href=\"http:\/\/lattes.cnpq.br\/5592680996924897\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/div>\n<div style=\"flex-direction: column;\"><em>Ibmec-RJ<\/em><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_accordion_section group\">\n<div id=\"ui-id-2\" class=\"wpb_accordion_content ui-accordion-content vc_clearfix ui-corner-bottom ui-helper-reset ui-widget-content ui-accordion-content-active\" role=\"tabpanel\" aria-labelledby=\"ui-id-1\" aria-hidden=\"false\">\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-8\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n\nCompreende os assuntos:\n<ul>\n \t<li>Processos de sele\u00e7\u00e3o, compra, uso e descarte de produtos, servi\u00e7os, ideias e experi\u00eancias<\/li>\n \t<li>Antecedentes e consequentes do comportamento do consumidor<\/li>\n \t<li>Perspectivas socioculturais do consumo<\/li>\n \t<li>Jornada do consumidor<\/li>\n \t<li>Processos de julgamento e decis\u00e3o do consumidor<\/li>\n \t<li>Atividades de marketing e vulnerabilidade do consumidor<\/li>\n \t<li>Tomada de decis\u00e3o de consumo e bem-estar<\/li>\n \t<li>Estudos no \u00e2mbito da Consumer Culture Theory (CCT)<\/li>\n \t<li>Comportamento do consumidor e marketing no mundo digital<\/li>\n \t<li>Marketing Analytics<\/li>\n \t<li>Outras abordagens multidisciplinares sobre comportamento do consumidor e marketing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1062\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1062\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Marketing e Sociedade<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1062\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1062\"><div style=\"display: flex;\">\n<div style=\"flex-direction: column;\"><img decoding=\"async\" style=\"margin: 0 25px; width: 100px;\" src=\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/2023\/08\/Bruna-Lima.png\" \/><\/div>\n<div style=\"flex-direction: column; margin: 0 35px;\">\n<div style=\"flex-direction: column;\"><strong>Profa. Dra. Bruna Lourena de Lima Dantas<\/strong><\/div>\n<div style=\"flex-direction: column;\"><a href=\"http:\/\/lattes.cnpq.br\/2008743465694884\">Lattes<\/a><\/div>\n<div style=\"flex-direction: column;\">Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o da Universidade Federal da Para\u00edba (PPGA-UFPB)<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex;\">\n<div style=\"flex-direction: column;\"><img decoding=\"async\" style=\"margin: 0 25px; width: 100px;\" src=\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/2023\/08\/Thiago_assuncao.png\" \/><\/div>\n<div style=\"flex-direction: column; margin: 0 20px;\">\n<div><strong>Prof. Dr. Thiago Assun\u00e7\u00e3o de Moraes<\/strong><\/div>\n<div><a href=\"http:\/\/lattes.cnpq.br\/2797726419811015\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/div>\n<div style=\"flex-direction: column;\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_accordion_section group\">\n<div id=\"ui-id-4\" class=\"wpb_accordion_content ui-accordion-content vc_clearfix ui-corner-bottom ui-helper-reset ui-widget-content ui-accordion-content-active\" role=\"tabpanel\" aria-labelledby=\"ui-id-3\" aria-hidden=\"false\">\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-8\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n\nCompreende os assuntos:\n<ul>\n \t<li>Macromarketing, marketing ambiental e social.<\/li>\n \t<li>Transformative Consumer\/Service Research (TCR\/TSR)<\/li>\n \t<li>Marketing cr\u00edtico, rela\u00e7\u00f5es de poder e domina\u00e7\u00e3o, decolonialidade e p\u00f3s-colonialismo<\/li>\n \t<li>Consumerismo, consumo como ativismo, resist\u00eancia e a\u00e7\u00e3o pol\u00edtica<\/li>\n \t<li>Quest\u00f5es de g\u00eanero e identidades estigmatizadas<\/li>\n \t<li>Marketing ligado ao setor p\u00fablico e ao setor sem fins lucrativos<\/li>\n \t<li>Responsabilidades sociais e ambientais das marcas, e ativismo de marca<\/li>\n \t<li>Marketing, processos institucionais e mercados<\/li>\n \t<li>Marketing especializado (varejo, educacional, religioso, pol\u00edtico, para a sa\u00fade, da moda e do luxo, entre outras especializa\u00e7\u00f5es)<\/li>\n \t<li>Impactos da pandemia do COVID-19 no marketing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1063\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1063\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Estrat\u00e9gia e Inova\u00e7\u00e3o em Marketing<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1063\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1063\"><div style=\"display: flex;\"><div style=\"flex-direction: column;\"><img decoding=\"async\" style=\"margin: 0 17px; width: 100px;\" src=\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/2023\/08\/flavio.png\" \/><\/div><div style=\"flex-direction: column; margin: 0 35px;\"><div style=\"flex-direction: column;\"><strong>Prof. Dr. Flavio Santino Bizarrias<\/strong><br \/><a href=\"http:\/\/lattes.cnpq.br\/1785231272545956\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/div><div style=\"flex-direction: column;\"><em>Professor do Programa de Pos-gradua\u00e7\u00e3o em Gest\u00e3o de Projetos (PPGP) da Universidade Nove de Julho (Uninove)<br \/><\/em><\/div><div>\u00a0<\/div><\/div><\/div><div style=\"display: flex;\"><div style=\"flex-direction: column;\"><img decoding=\"async\" style=\"margin: 0 25px; width: 100px;\" src=\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/2023\/08\/jussara.jpg\" \/><\/div><div style=\"flex-direction: column; margin: 0 35px;\"><div style=\"flex-direction: column;\"><strong>Profa. Msc. Profa. Jussara Cucato<\/strong><br \/><a href=\"http:\/\/lattes.cnpq.br\/4666002695688684\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/div><div style=\"flex-direction: column;\"><em>Professora assistente nas disciplinas: Fundamentos do Comportamento do Consumidor e Comportamento do Consumidor Internacional da ESPM<\/em><\/div><div>\u00a0<\/div><\/div><\/div><div class=\"wpb_accordion_section group\"><div id=\"ui-id-2\" class=\"wpb_accordion_content ui-accordion-content vc_clearfix ui-corner-bottom ui-helper-reset ui-widget-content ui-accordion-content-active\" role=\"tabpanel\" aria-labelledby=\"ui-id-1\" aria-hidden=\"false\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Compreende os assuntos:<\/p><ul><li>Estrat\u00e9gia e gest\u00e3o do composto de marketing<\/li><li>Inova\u00e7\u00e3o em marketing, difus\u00e3o e ado\u00e7\u00e3o de inova\u00e7\u00f5es e tecnologias<\/li><li>L\u00f3gica Dominada por Servi\u00e7o (LDS), servi\u00e7os e bem-estar, cocria\u00e7\u00e3o de valor e ecossistemas de servi\u00e7os<\/li><li>Marcas e gest\u00e3o de marcas, brand equity, branding e arquiteturas de marcas<\/li><li>Rela\u00e7\u00e3o empresa-cliente e entre consumidores e marcas<\/li><li>Tecnologia, intelig\u00eancia artificial e data science aplicados ao marketing, plataformas e redes sociais digitais, e-commerce e ominicanalidade<\/li><li>Estrat\u00e9gias nacionais e globais de marketing<\/li><li>Marketing de lugar e marca de lugar, desenvolvimento e impactos locais<\/li><li>Outras perspectivas em marketing e inova\u00e7\u00e3o<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Coordenador Prof. Dr. Ricardo Zagalo Camargo Lattes ESPM Coordenadora Profa. Dra. Flavia Luzia Oliveira da Cunha Galindo Lattes UFRRJ Temas Comportamento do Consumidor Prof. Dr. Ricardo Limongi Fran\u00e7a Coelho Lattes Programa de P\u00f3s Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o e MBA em Marketing Estrat\u00e9gico da UFG Profa. Dra. Renata Andreoni Barboza Lattes Ibmec-RJ Compreende os assuntos: Processos de&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":2962,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3081","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing - Emprad 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - Emprad 2024\" \/>\n<meta property=\"og:description\" content=\"Coordenador Prof. Dr. Ricardo Zagalo Camargo Lattes ESPM Coordenadora Profa. Dra. Flavia Luzia Oliveira da Cunha Galindo Lattes UFRRJ Temas Comportamento do Consumidor Prof. Dr. Ricardo Limongi Fran\u00e7a Coelho Lattes Programa de P\u00f3s Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o e MBA em Marketing Estrat\u00e9gico da UFG Profa. Dra. Renata Andreoni Barboza Lattes Ibmec-RJ Compreende os assuntos: Processos de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Emprad 2024\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T19:15:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Ricardo-Zagalo-Camargo-qi28bo0h2b1b0uxhk0tcd6ne6fzlxlc7getnaw246q.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/\",\"url\":\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/\",\"name\":\"Marketing - Emprad 2024\",\"isPartOf\":{\"@id\":\"https:\/\/emprad.org.br\/2024\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Ricardo-Zagalo-Camargo-qi28bo0h2b1b0uxhk0tcd6ne6fzlxlc7getnaw246q.png\",\"datePublished\":\"2023-08-04T19:12:13+00:00\",\"dateModified\":\"2024-03-05T19:15:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#primaryimage\",\"url\":\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Ricardo-Zagalo-Camargo-qi28bo0h2b1b0uxhk0tcd6ne6fzlxlc7getnaw246q.png\",\"contentUrl\":\"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Ricardo-Zagalo-Camargo-qi28bo0h2b1b0uxhk0tcd6ne6fzlxlc7getnaw246q.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00c1reas\",\"item\":\"https:\/\/emprad.org.br\/2024\/areas\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/emprad.org.br\/2024\/#website\",\"url\":\"https:\/\/emprad.org.br\/2024\/\",\"name\":\"Emprad 2024\",\"description\":\"Encontro dos Programas de P\u00f3s-Gradua\u00e7\u00e3o Profissionais em Administra\u00e7\u00e3o\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/emprad.org.br\/2024\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing - Emprad 2024","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/","og_locale":"pt_BR","og_type":"article","og_title":"Marketing - Emprad 2024","og_description":"Coordenador Prof. Dr. Ricardo Zagalo Camargo Lattes ESPM Coordenadora Profa. Dra. Flavia Luzia Oliveira da Cunha Galindo Lattes UFRRJ Temas Comportamento do Consumidor Prof. Dr. Ricardo Limongi Fran\u00e7a Coelho Lattes Programa de P\u00f3s Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o e MBA em Marketing Estrat\u00e9gico da UFG Profa. Dra. Renata Andreoni Barboza Lattes Ibmec-RJ Compreende os assuntos: Processos de...","og_url":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/","og_site_name":"Emprad 2024","article_modified_time":"2024-03-05T19:15:39+00:00","og_image":[{"url":"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Ricardo-Zagalo-Camargo-qi28bo0h2b1b0uxhk0tcd6ne6fzlxlc7getnaw246q.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/","url":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/","name":"Marketing - Emprad 2024","isPartOf":{"@id":"https:\/\/emprad.org.br\/2024\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#primaryimage"},"image":{"@id":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Ricardo-Zagalo-Camargo-qi28bo0h2b1b0uxhk0tcd6ne6fzlxlc7getnaw246q.png","datePublished":"2023-08-04T19:12:13+00:00","dateModified":"2024-03-05T19:15:39+00:00","breadcrumb":{"@id":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emprad.org.br\/2024\/areas\/marketing\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#primaryimage","url":"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Ricardo-Zagalo-Camargo-qi28bo0h2b1b0uxhk0tcd6ne6fzlxlc7getnaw246q.png","contentUrl":"https:\/\/emprad.org.br\/2024\/wp-content\/uploads\/sites\/17\/elementor\/thumbs\/Ricardo-Zagalo-Camargo-qi28bo0h2b1b0uxhk0tcd6ne6fzlxlc7getnaw246q.png"},{"@type":"BreadcrumbList","@id":"https:\/\/emprad.org.br\/2024\/areas\/marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00c1reas","item":"https:\/\/emprad.org.br\/2024\/areas\/"},{"@type":"ListItem","position":2,"name":"Marketing"}]},{"@type":"WebSite","@id":"https:\/\/emprad.org.br\/2024\/#website","url":"https:\/\/emprad.org.br\/2024\/","name":"Emprad 2024","description":"Encontro dos Programas de P\u00f3s-Gradua\u00e7\u00e3o Profissionais em Administra\u00e7\u00e3o","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emprad.org.br\/2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"}]}},"_links":{"self":[{"href":"https:\/\/emprad.org.br\/2024\/wp-json\/wp\/v2\/pages\/3081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emprad.org.br\/2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emprad.org.br\/2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emprad.org.br\/2024\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emprad.org.br\/2024\/wp-json\/wp\/v2\/comments?post=3081"}],"version-history":[{"count":37,"href":"https:\/\/emprad.org.br\/2024\/wp-json\/wp\/v2\/pages\/3081\/revisions"}],"predecessor-version":[{"id":4096,"href":"https:\/\/emprad.org.br\/2024\/wp-json\/wp\/v2\/pages\/3081\/revisions\/4096"}],"up":[{"embeddable":true,"href":"https:\/\/emprad.org.br\/2024\/wp-json\/wp\/v2\/pages\/2962"}],"wp:attachment":[{"href":"https:\/\/emprad.org.br\/2024\/wp-json\/wp\/v2\/media?parent=3081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}