{"id":9746,"date":"2021-05-23T13:23:31","date_gmt":"2021-05-23T16:23:31","guid":{"rendered":"https:\/\/emprad.org.br\/2021\/?page_id=9746"},"modified":"2021-10-08T14:02:51","modified_gmt":"2021-10-08T17:02:51","slug":"marketing","status":"publish","type":"page","link":"https:\/\/emprad.org.br\/2021\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][vc_custom_heading source=&#8221;post_title&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/6&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;9807&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]Coordenador<\/p>\n<p><strong>Prof. Dr. Ricardo Zagalo Camargo<br \/>\n<\/strong><a href=\"http:\/\/lattes.cnpq.br\/5541427733296949\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/p>\n<p><em>ESPM<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_zigzag][vc_column_text]<\/p>\n<h3>Temas<\/h3>\n<p>[\/vc_column_text][vc_accordion active_tab=&#8221;false&#8221;][vc_accordion_tab title=&#8221;Comportamento do Consumidor e Marketing&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9923&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]L\u00edder<\/p>\n<p><strong>Prof. Dr. Ricardo Limongi Fran\u00e7a Coelho<\/strong><\/p>\n<p><a href=\"http:\/\/lattes.cnpq.br\/9466882455242939\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/p>\n<p><em>Programa de P\u00f3s Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o e MBA em Marketing Estrat\u00e9gico da UFG<\/em>[\/vc_column_text][vc_column_text]Compreende os assuntos:<\/p>\n<ul>\n<li>Processos de sele\u00e7\u00e3o, compra, uso e descarte de produtos, servi\u00e7os, ideias e experi\u00eancias<\/li>\n<li>Antecedentes e consequentes do comportamento do consumidor<\/li>\n<li>Perspectivas socioculturais do consumo<\/li>\n<li>Jornada do consumidor<\/li>\n<li>Processos de julgamento e decis\u00e3o do consumidor<\/li>\n<li>Atividades de marketing e vulnerabilidade do consumidor<\/li>\n<li>Tomada de decis\u00e3o de consumo e bem-estar<\/li>\n<li>Estudos no \u00e2mbito da Consumer Culture Theory (CCT)<\/li>\n<li>Comportamento do consumidor e marketing no mundo digital<\/li>\n<li>Marketing Analytics<\/li>\n<li>Outras abordagens multidisciplinares sobre comportamento do consumidor e marketing<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab title=&#8221;Marketing e Sociedade&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;10026&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]L\u00edder<\/p>\n<p><strong>Profa. Dra. Bruna Lourena de Lima Dantas<\/strong><\/p>\n<p><a href=\"http:\/\/lattes.cnpq.br\/2008743465694884\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/p>\n<p>Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o da Universidade Federal da Para\u00edba (PPGA-UFPB)<\/p>\n<ul>\n<li>Macromarketing, marketing ambiental e social.<\/li>\n<li>Transformative Consumer\/Service Research (TCR\/TSR)<\/li>\n<li>Marketing cr\u00edtico, rela\u00e7\u00f5es de poder e domina\u00e7\u00e3o, decolonialidade e p\u00f3s-colonialismo<\/li>\n<li>Consumerismo, consumo como ativismo, resist\u00eancia e a\u00e7\u00e3o pol\u00edtica<\/li>\n<li>Quest\u00f5es de g\u00eanero e identidades estigmatizadas<\/li>\n<li>Marketing ligado ao setor p\u00fablico e ao setor sem fins lucrativos<\/li>\n<li>Responsabilidades sociais e ambientais das marcas, e ativismo de marca<\/li>\n<li>Marketing, processos institucionais e mercados<\/li>\n<li>Marketing especializado (varejo, educacional, religioso, pol\u00edtico, para a sa\u00fade, da moda e do luxo, entre outras especializa\u00e7\u00f5es)<\/li>\n<li>Impactos da pandemia do COVID-19 no marketing<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab title=&#8221;Estrat\u00e9gia e Inova\u00e7\u00e3o em Marketing&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9999&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]L\u00edder<\/p>\n<p><strong>Prof. Dr. Flavio Santino Bizarrias<\/strong><\/p>\n<p><a href=\"http:\/\/lattes.cnpq.br\/1785231272545956\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/p>\n<p><em>Professor do Programa de Pos-gradua\u00e7\u00e3o em Gest\u00e3o de Projetos (PPGP) da Universidade Nove de Julho (Uninove)<\/em><a id=\"m_5896136242289126370m_5173827254516961806LPlnk\" href=\"http:\/\/lattes.cnpq.br\/1785231272545956\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/lattes.cnpq.br\/1785231272545956&amp;source=gmail&amp;ust=1632935796332000&amp;usg=AFQjCNF6E3xE7HgWItU9kxhA6211t9jCcA\"><\/a><\/p>\n<ul>\n<li>Estrat\u00e9gia e gest\u00e3o do composto de marketing<\/li>\n<li>Inova\u00e7\u00e3o em marketing, difus\u00e3o e ado\u00e7\u00e3o de inova\u00e7\u00f5es e tecnologias<\/li>\n<li>L\u00f3gica Dominada por Servi\u00e7o (LDS), servi\u00e7os e bem-estar, cocria\u00e7\u00e3o de valor e ecossistemas de servi\u00e7os<\/li>\n<li>Marcas e gest\u00e3o de marcas, brand equity, branding e arquiteturas de marcas<\/li>\n<li>Rela\u00e7\u00e3o empresa-cliente e entre consumidores e marcas<\/li>\n<li>Tecnologia, intelig\u00eancia artificial e data science aplicados ao marketing, plataformas e redes sociais digitais, e-commerce e ominicanalidade<\/li>\n<li>Estrat\u00e9gias nacionais e globais de marketing<\/li>\n<li>Marketing de lugar e marca de lugar, desenvolvimento e impactos locais<\/li>\n<li>Outras perspectivas em marketing e inova\u00e7\u00e3o<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][\/vc_accordion][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_custom_heading text=&#8221;\u00c1reas&#8221; font_container=&#8221;tag:h4|font_size:22px|text_align:left|line_height:35px&#8221; use_theme_fonts=&#8221;yes&#8221;][rt_menu_style nav_menu=&#8221;\u00c1reas&#8221; extra_class=&#8221;side-menu&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][vc_custom_heading source=&#8221;post_title&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/6&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;9807&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]Coordenador Prof. Dr. Ricardo Zagalo Camargo Lattes ESPM[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_zigzag][vc_column_text] Temas [\/vc_column_text][vc_accordion active_tab=&#8221;false&#8221;][vc_accordion_tab title=&#8221;Comportamento do Consumidor e Marketing&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9923&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]L\u00edder Prof. Dr. Ricardo Limongi Fran\u00e7a Coelho Lattes Programa de P\u00f3s Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o e MBA em Marketing Estrat\u00e9gico da UFG[\/vc_column_text][vc_column_text]Compreende os assuntos: Processos de sele\u00e7\u00e3o, compra, uso e descarte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9746","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing - EMPRAD 2021<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emprad.org.br\/2021\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - EMPRAD 2021\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space][vc_custom_heading source=&#8221;post_title&#8221; 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