{"id":9738,"date":"2021-05-23T13:21:40","date_gmt":"2021-05-23T16:21:40","guid":{"rendered":"https:\/\/emprad.org.br\/2021\/?page_id=9738"},"modified":"2021-06-21T10:59:58","modified_gmt":"2021-06-21T13:59:58","slug":"estrategia","status":"publish","type":"page","link":"https:\/\/emprad.org.br\/2021\/estrategia\/","title":{"rendered":"Estrat\u00e9gia"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][vc_custom_heading source=&#8221;post_title&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/6&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;9782&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]Coordenador<\/p>\n<p><strong>Prof. Dr. Daniel Estima de Carvalho<br \/>\n<\/strong><a href=\"http:\/\/lattes.cnpq.br\/2115929615622085\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/p>\n<p><em>FIA<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_zigzag][vc_column_text]<\/p>\n<h3>Temas<\/h3>\n<p>[\/vc_column_text][vc_accordion active_tab=&#8221;false&#8221;][vc_accordion_tab title=&#8221;Estudos do Futuro e Estrat\u00e9gia&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9783&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]L\u00edder<\/p>\n<p><strong>Profa. Dra. Renata Spers<br \/>\n<\/strong><a href=\"http:\/\/lattes.cnpq.br\/5356272427284269\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/p>\n<p><em>FEA-USP<\/em>[\/vc_column_text][vc_column_text]Esta \u00e1rea do EMPRAD visa debater e divulgar a produ\u00e7\u00e3o t\u00e9cnica sobre estudos do futuro e estrat\u00e9gia, destacando o avan\u00e7o te\u00f3rico e, em especial, os avan\u00e7os emp\u00edricos e aplica\u00e7\u00f5es na \u00e1rea de estudos do futuro e suas conex\u00f5es com a estrat\u00e9gia das organiza\u00e7\u00f5es.<br \/>\nOs relatos t\u00e9cnicos podem cobrir ampla variedade de t\u00f3picos e pr\u00e1ticas de estudos do futuro em diferentes setores. Os principais macrotemas s\u00e3o proje\u00e7\u00e3o de dados, corporate foresight e estrat\u00e9gia, prospec\u00e7\u00e3o tecnol\u00f3gica, estudos de cen\u00e1rios, tend\u00eancias s\u00f3cio-econ\u00f4micas e mercadol\u00f3gicas. Relatos versando sobre outros temas relacionados a estudos do futuro tamb\u00e9m podem ser submetidos.<br \/>\nTodos os m\u00e9todos emp\u00edricos s\u00e3o bem-vindos, incluindo pesquisa quantitativa, qualitativa, pesquisa de campo, experimentos e combina\u00e7\u00e3o de diferentes m\u00e9todos. \u00c9 importante que os relatos explicitem as contribui\u00e7\u00f5es pr\u00e1ticas no campo do estudo do futuro e da estrat\u00e9gia.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab title=&#8221;Stakeholders e Estrat\u00e9gias Corporativas&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9786&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]L\u00edder<\/p>\n<p><strong>Prof. Dr. Edson Barbero<br \/>\n<\/strong><a href=\"http:\/\/lattes.cnpq.br\/6184493974682663\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/p>\n<p><em>Fecap<\/em>[\/vc_column_text][vc_column_text]Convidamos para a submiss\u00e3o de trabalhos na \u00e1rea de Stakeholders e Estrat\u00e9gias Corporativas, as tem\u00e1ticas sugeridas n\u00e3o se limitam \u00e0 lista a seguir mas podem envolver os seguintes assuntos: Estrat\u00e9gias gen\u00e9ricas de posicionamento estrat\u00e9gico. Decis\u00f5es, a\u00e7\u00f5es e resultados associados com o portf\u00f3lio de neg\u00f3cios da organiza\u00e7\u00e3o. Rela\u00e7\u00e3o entre as estrat\u00e9gias empresariais e funcionais. Fus\u00f5es e Aquisi\u00e7\u00f5es. Escopo horizontal e vertical da firma. Crescimento e diversifica\u00e7\u00e3o. Integra\u00e7\u00e3o vertical. Estrat\u00e9gias de diversifica\u00e7\u00e3o e gest\u00e3o de portf\u00f3lio. Decis\u00e3o de aloca\u00e7\u00e3o de recursos. Business groups. Teoria dos Stakeholders. Responsabilidade Social Corporativa e Estrat\u00e9gia. Estrat\u00e9gia e ESG (Environmental, Social and Governance). A perspectiva dos m\u00faltiplos stakeholders da firma. Capitalismo de Stakeholders. Teoria da Sali\u00eancia e prioriza\u00e7\u00e3o de Stakeholders. Justi\u00e7a nas rela\u00e7\u00f5es entre Stakeholders. Cria\u00e7\u00e3o de Valor sob a \u00f3tica de Stakeholders.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab title=&#8221;Neg\u00f3cios Internacionais, Ambiente Institucional e Competitividade&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9787&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]L\u00edder<\/p>\n<p><strong>Prof. Dr. Afonso Lima<br \/>\n<\/strong><a href=\"http:\/\/lattes.cnpq.br\/8861940416891481\" target=\"_blank\" rel=\"noopener\">Lattes<\/a><\/p>\n<p><em>Unifor<\/em>[\/vc_column_text][vc_column_text]Convidamos para submiss\u00e3o trabalhos que envolvam a tem\u00e1tica de Estrat\u00e9gia e sua rela\u00e7\u00e3o com Neg\u00f3cios Internacionais, Ambiente Institucional e Competividade.<\/p>\n<ul>\n<li>Neg\u00f3cios internacionais: trata das estrat\u00e9gias e processos essenciais ao aproveitamento de oportunidades pelas empresas nos mercados internacionais e sua inser\u00e7\u00e3o e movimenta\u00e7\u00e3o nesses mercados, fundamentados nas for\u00e7as macroecon\u00f4micas, nas for\u00e7as setoriais e nos diversos recursos dispon\u00edveis \u00e0 empresa (financeiros, reputacionais, humanos, de conhecimento etc);<\/li>\n<li>Ambiente institucional: trata dos aspectos legais, regulat\u00f3rios, costumes e normas presentes nos pa\u00edses, sociedades, profiss\u00f5es e organiza\u00e7\u00f5es que influenciam e moldam as a\u00e7\u00f5es e pol\u00edticas organizacionais e seus resultados. Antes visto como uma for\u00e7a ex\u00f3gena atuante nas organiza\u00e7\u00f5es, mais recentemente, tem-se verificado que as organiza\u00e7\u00f5es podem agir no sentido de moldar o ambiente institucional em que est\u00e3o inseridas;<\/li>\n<li>Competitividade: trata dos elementos influenciadores ao desempenho superior das empresas (superior \u00e0quele do setor no qual est\u00e3o inseridas), bem como dos esfor\u00e7os coletivos interorganizacionais e governamentais para que cidades, regi\u00f5es e pa\u00edses criem, desenvolvam e aperfei\u00e7oem as condi\u00e7\u00f5es necess\u00e1rias \u00e0 atividade econ\u00f4mica e consequente desenvolvimento econ\u00f4mico.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][\/vc_accordion][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_custom_heading text=&#8221;\u00c1reas&#8221; font_container=&#8221;tag:h4|font_size:22px|text_align:left|line_height:35px&#8221; use_theme_fonts=&#8221;yes&#8221;][rt_menu_style nav_menu=&#8221;\u00c1reas&#8221; extra_class=&#8221;side-menu&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][vc_custom_heading source=&#8221;post_title&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/6&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;9782&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]Coordenador Prof. Dr. Daniel Estima de Carvalho Lattes FIA[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_zigzag][vc_column_text] Temas [\/vc_column_text][vc_accordion active_tab=&#8221;false&#8221;][vc_accordion_tab title=&#8221;Estudos do Futuro e Estrat\u00e9gia&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9783&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]L\u00edder Profa. Dra. Renata Spers Lattes FEA-USP[\/vc_column_text][vc_column_text]Esta \u00e1rea do EMPRAD visa debater e divulgar a produ\u00e7\u00e3o t\u00e9cnica sobre estudos do futuro e estrat\u00e9gia, destacando o avan\u00e7o te\u00f3rico e, em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9738","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e9gia - EMPRAD 2021<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emprad.org.br\/2021\/estrategia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gia - EMPRAD 2021\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space][vc_custom_heading source=&#8221;post_title&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;4\/6&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;9782&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]Coordenador Prof. Dr. Daniel Estima de Carvalho Lattes FIA[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_zigzag][vc_column_text] Temas [\/vc_column_text][vc_accordion active_tab=&#8221;false&#8221;][vc_accordion_tab title=&#8221;Estudos do Futuro e Estrat\u00e9gia&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9783&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]L\u00edder Profa. 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